There is now a broad consensus and enough evidence on the impact of media in the construction of social realities. For this reason, the foundation has created ROUGH! communications agency as one of their strategic programs.

This agency is responsible for the design and implementation of communications efforts for the Human Rights promotion and the socialization of cultural activities. This area has designed the corporate image of the foundation (including the website) and is responsible for the content that the Study Circle Foundation (Fundación Círculo de Estudios) shared across different media. Also, consistent with the social commitment of the foundation, ROUGH! Communications provides pro bono professional services for organizations with no resources for such purposes.